No Cold Feet
A sock company I co-founded with my wife. It started with socks for wedding parties and is now focused on gifting for the moments that matter.
- Role
- Co-founder
- Since
- 2016
My name is Matt and I build things.
Software. Hardware. Businesses.
Hardware
25+
Products owned end to end, including 8 IoT data loggers
Software
2B+
Data points on DicksonOne, from tens of thousands of loggers
Businesses
250K+
Pairs of No Cold Feet socks shipped
Helping
1:1
Founder help, a few at a time
§ 01 · About
Builder of things.
- v0.1Legos
- v0.2Taking apart electronics
- v0.3Building PCs
- v0.4Tinkering with Arduinos
- v1.0Building businesses
It started with Legos. Then it was taking apart electronics to see what was inside, building my own PCs, and tinkering with Arduinos.
I studied advertising at the University of Illinois, then spent 15 years at Dickson, a family-owned manufacturer. I started in marketing and ended up leading product.
Today I run a sock company with my wife, run an ink company I acquired, and help other people grow their product businesses.
§ 02 · Projects
6 entries
Things I've built.
02.A · Running nowP-01 to P-04
Precision Colors
A 20-year-old aftermarket ink company for prosumer photo printers. I acquired it in March 2025.
- Role
- Owner, operator
- Acquired
- March 2025
StarQuest
A kid-driven family chore app, built under McNamara Co., my software company. Bring your own device; no special hardware needed.
- Role
- Founder, builder
- Stack
- React, Supabase, TypeScript
Is This a Vector?
A free, private checker that grades artwork from A to F and tells non-designers, in plain English, whether their logo will print sharp.
- Role
- Founder, builder
- Stack
- React, TypeScript, Cloudflare
02.B · Built at DicksonP-05 to P-06
DicksonOne
An IoT monitoring platform I prototyped on an Arduino as a skunkworks project, then grew into an industry-leading product serving pharma, med device, and biotech.
- Origin
- Arduino skunkworks
- Markets
- Pharma, med device, biotech
IoT Data Loggers
Defined, designed, and launched eight IoT data loggers, and owned the lifecycle of more than 25 products.
- Radios
- WiFi, Ethernet, LoRa, Bluetooth
- Lifecycle
- 25+ products
§ 03 · Get Help
I love helping people build things.
I've taken a product from an Arduino prototype to an industry-leading platform, bought and now run a 20-year-old business, and launched brands from nothing. When I weigh in, it's from the operator's chair — not the sidelines. I take on a few founders at a time.
- 01Pressure-test the ideaHonest feedback before you spend months building the wrong thing
- 02Plan the path to marketGo-to-market, napkin modeling, sourcing, execution, and the technology bets that are expensive to reverse
- 03Sharpen the productUI/UX feedback and ruthless feature prioritization — what to build, and what to leave out
- 04Talk through the hard callThe decision you can't bring to your own team